Birks Bike Shop
Graphic Design, Digital Design, Photography
Our collaboration with Birks Bike Shop is actually the continuation of a previous project with the owner of the store. We were part of the process from the very beginning, and we sure love to work with a blank sheet of paper. It gave us the opportunity to actually shape the visual identity based on the owner's vision for the company, without limitations caused by previous branding or already existing materials.









The business is basically a bike shop, selling and repairing bikes as you would expect. However, as opposed to other shops, Birks has chosen to create a warm and welcoming atmosphere in the shop, for those who would like to stick around and observe the process, or have a chat while their bike is being fixed.
To accomplish this, Birks Bike Shop combines a rustic, yet warm decor with exclusive import beverages, as well as fresh, hand-brewed coffee right there at the counter. The brewing process also fills the air with the amazing smell of fresh coffee, thus inciting the senses and contributing to the cozy atmosphere.