On the topic of digital design and graphic design, most projects start with a pleasant conversation, a cup of coffee and talking about the logo and visual identity.
In the case of El-Mas, the message had to be simple: bike parts. The logo design includes a very familiar element (the bike chain), so it is understandable for people who see it what we are talking about, without the visual identity being too “cluttered”. The business cards then follow the idea, still including the same elements of the visual identity.
A slightly more tricky task to get right is designing a livery for a van that only just got launched and still manage to stick to the measurements and size specifications, despite not having the full technical drawing of the vehicle.
The end result however is a very efficient way of using design in order to promote your business. In traffic, there are countless people that lay their eyes on your brand name, colors and visual identity over the course of time.
If the design is simple and easily readable, it will have better results than something that takes a long time to read.